Pasta del Capitano Toothpastes and Toothbrushes
Pasta del Capitano toothpaste Original Recipe was the first toothpaste launched in Italy in 1905. It became immediately famous for its unique flavour of leaves of carnation, spearmint and cinnamon that delivers a fresh breath and a confident smile.
The reason this toothpaste became an instant hit in 1905 was its paste-like consistency. Until the beginning of the 20th century, teeth were brushed with tooth powder which was not always convenient in practice.
The toothpaste developed by Clemente Ciccarelli, a captain in the Royal Italian Army and a Doctor of Chemical Pharmacy, was easy to use, store and transport. The toothpaste was initially sold only to a small group of customers and the Ciccarelli family but soon demand spread quickly throughout Italy.
In 1950 the company headquarters was moved to Milan, where the family-run business has its production plant until today.
Pasta del Capitano 1905 toothpastes are free of triclosan, SLS and parabens.
These toothpastes benefit from being enriched with organic mint and Sulfetal Zn zinc-based formula that delays the formation of plaque and tartar, slows the growth of microbes and helps prevent bad breath.
The tubes are made with PBL, aluminium free and fully recyclable.
Today Pasta del Capitano Toothpaste and Toothbrushes are sold in luxury shops worldwide.
The Executive Shaving Company has eight kinds of toothpaste to choose from and a choice of three colours of toothbrushes.
The toothbrushes are replicas of the originals from the early 1900s, they benefit from medium-firm bristles.
Pasta del Capitano Toothpastes and Toothbrushes are for men and women who appreciate the finer things in life and those who want the highest standards of oral hygiene.