Founded in Parma, Italy in 1916, Acqua di Parma is the legendary cologne that was originally sprayed onto exclusive made to measure Italian men's suits before handing the suit over to the lucky buyer.
To this day, Acqua di Parma still use the exact same formula and ingredients as they did in 1916, why change a classic?
It was in the 1950s that saw this iconic brand flourish internationally when Hollywood stars travelled to Italy and discovered Colonia in highly exclusive tailor shops. By the 1960s, Acqua di Parma had become the leading cologne house in the world and this remains true today.
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