DEDICATED TO ELEVATING THE CRAFT OF MEN'S GROOMING SINCE 1965.
Welcome to our range of Baxter of California grooming products.
First created by Baxter Finley in 1965, Baxter was cutting edge for its time, it started with a single product: Super Shape, a men's skin conditioner that offered protection from the sun and sea. In the years since, Baxter of California have pioneered a comprehensive range of products tailored to suit all men’s needs. Packed with natural ingredients for men who care about their grooming regime.
The Baxter approach is one of science plus nature, built from the ground up in California. It is the evolution of men’s grooming.