Wakodo Intimate Area Pubic Hair Shaving Powder, apply the powder to avoid irritation from your razor. Gently cools and soothes shaved skin. Also highly effective anti-chaffing powder used by distance runners, cyclists and hikers. Doctor Tsukasa Hirota opened the Wakodo Pharmacy in 1906 in Tokyo, Japan. Since then they have developed their product range to include various health and wellbeing products.