The Bluebeards Revenge Mens Cancer Awareness Campaign
The Bluebeards Revenge are encouraging all men to think inside the box in a bid to raise awareness of male cancers including testicular, penile and prostrate cancer.
Over the next few months, The Bluebeards Revenge's distinctive packaging will feature potentially life saving advice for men inside the cartons of their luxury shaving products.
To raise awareness, The Bluebeards Revenge have teamed up with Orchid - a UK charity devoted to research and treatment in men's cancers - and the campaign has the backing of Phil Vickery, a 2003 Rugby World Cup Winner.
The campaign has been launched after a survey commissioned by Orchid revealed that three quarters of UK men (73%) recognise that a lump in the testes could be a sign of testicular cancer but 25% still never check their testes. The survey of 824 UK adults aged 16 and over, carried out by leading market research agency GfK NOP, also found that nearly one in three (30%) are not even aware they can check themselves for lumps. Orchid and The Bluebeards Revenge's unique awareness campaign will be rolled out across the UK over the next few months.
Written by Brian Mulreany,
Sales Director, The Executive Shaving Company
Tel: 0141 880 3040