Valissa from Milano Centro contacted me in October 2020 and asked if we would consider stocking the Milano Cento range. At that time of the year, we are way too busy to consider taking on a new brand.
The marketplace is overcrowded as it is with men’s fragrances so anything new, we take on must be better than we already stock. Valissa sent me a 50ml Milano Cento eau de toilette (EDT) to test and promised to get back to me in early 2021 to get my feedback. 

I have to say, it’s not often I’m taken aback by a men’s fragrance but Milano Cento EDT is way better than I expected and I’m delighted to introduce the range to The Executive Shaving Company: 

Milano Cento 50ml EDT

Milano Cento 100ml EDT

Milano Cento 100ml EDP 

Milano Cento 150ml Body Wash

Milano Cento 75ml Deodorant Stick

Milano Cento 225G Scented Candle

Milano Cento 120G Handmade Soap Bar

Inspired by the classic sophistication of all things Italian and aimed at those who wanted something more unusual and understated. This classic, aromatic men's fragrance - with its twist on the traditional citrus, herbaceous and woody style quickly established its own niche following amongst those who desired something that bit different.

I like the understated yet classy glass bottle and the fact that you can wash, apply a deodorant, shave and then spray on this classy fragrance and there is no clash of scents.

Recommended for our discerning customers? Absolutely yes!

Check the range out here.


Brian Mulreany
Sales Director
The Executive Shaving Company
5th February 2021