I took a ‘phone call three weeks ago, normally sales-type inbound calls get a quick ‘thanks but no thanks’ but this one was different.
The caller told me his name was Matt Wilson (pictured), his company is called Pocket Scents and that he is a Glasgow based perfumer who produced a range of high-quality men’s fragrances.
I was intrigued, I wasn’t even aware that there was a Glasgow based perfumer called Pocket Scents. I invited Matt to visit our office and told him to bring a few samples.
Matt is a busy man and so am I but we agreed a date and time and Matt duly arrived a week later with various Eau de Parfum samples.
Matt’s scents are not the usual dreary sandalwood, lime, patchouli and oud based ones that dominate the men’s market, Matt’s are more complex and interesting with distinct top and base notes that tease the senses. The ones that I liked the most were Lisboa and Bloodaxe.
We discussed how we could market Matt’s products as this is a saturated market headed by multinational firms such as Hugo Boss, Armani, Gucci and then the likes of Trumper, Taylor of Old Bond Street and Castle Forbes. I firmly believe that there is space for high-quality, niche products that are made in Scotland and a marketing plan was duly agreed.
We met again, this time at the Pocket Scents laboratory which is situated in Glasgow’s Southside, in fact, it’s only a 15-minute drive from my house. The clinically clean, modern lab was where Matt introduced me to his pride and joy ‘Imperious Eau De Parfum’ which comes in handsome black packaging and a heavy glass bottle.
Imperious opens with deliciously smooth Pineapple, ripe Apple with a hint of zesty Bergamot to add some zing. Warming notes of dry Birch Wood add depth and a light smokiness, with Jasmine and Rose bringing a subtle but delightful floral nuance. Creamy Vanilla and rich Oak Moss combine seamlessly to deliver a richly satisfying and long-lasting dry down that envelopes and delights. The scent is very reminiscent of Creed Aventus.
I knew right away that Imperious was something we had to stock, we got some financials agreed in record time and I made an order there and then for Lisboa, Bloodaxe and Imperious, in 2020 we will stock some of Matt’s other Eau de Pafrum such as Scottish Mountain Water, Oud Wood and Essence of Eire.
Pocket Scent Prices
Imperious, 100ml: £29.50
Bloodaxe, 50ml: £34.99
How come Imperious is twice the amount of EDP but not twice the price?
1). The perfume concentration in Imperious is 10% compared to 15% in Lisboa and Bloodaxe, the perfume ingredients are expensive.
2). The cost of making a 100ml glass bottle is only marginally more expensive than a 50ml bottle.
If you’re fed up with the over-priced, over-hyped men’s colognes, Eau de Toilette and Eau de Parfum you’ve got to try Lisboa, Bloodaxe and Imperious.
If you want value for money you’ve got to try Lisboa, Bloodaxe and Imperious.
If you want to smell sophisticated and interesting you’ve got to try Lisboa, Bloodaxe and Imperious.
They really are that good.
Written by Brian Mulreany
Sales Director www.executive-shaving.co.uk
Prices correct on 14th November 2019